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Research papers

Subjective age

The concept of subjective age has previously been applied to segment the senior consumers' market: Market research has highlighted the tendency among individuals to feel younger than they actually are.This research demonstrates how other similar...

Catalogue: ESOMAR Conference On Age 2005
Authors: Denis Guiot, Bruno Schumutz
January 30, 2005
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Citation

Guiot and Schumutz (2005a, January 30). Subjective age. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/subjective-age